Every time I try to use Twitter to follow interesting companies I get annoyed and quit because of the same garbage. I've been thinking it's an age thing, where people with better eyesight than me or who grew up looking at low SNR information like that can filter through it more easily. They need to put ads and suggestions and such nonsense off to the side and attract your eye by being worth looking at, not inline pretending to be part of your desired info feed.