I remember, a few years back, that Musk made news because he shut down someone asking questions in a public earnings report. The press was giving him a lot of flack about it. Then I kept reading, and found out the person who was trying to ask those questions represented a firm(s) that had large short positions on the stock, and was trying to cause the stock to dip. Musk knew what was going on, and headed it off. Seemed like he made a good call, but then the press made THAT the story instead.