Hear, hear! I would love to give money to a "read-the-article.com" and have them dole out money on a per-article basis for articles I read online. They can make money on the float.
I subscribed to Medium mostly because I liked the idea of paying writers with money rather than with ads. Very shortly after, I stopped bothering with Medium because it's a pit of eternal clickbait. Pay-per-read sets up bad incentive structures.
Google & Apple should waive their 30% for this.