Frankly, facebook, twitter et al. really didn't have much choice. They've been as tolerant as they can be.
It was parler that screwed things up. It was meant to be a right wing equivalent to the left wing social media companies (who, coincidentally, are incredibly anti-union, anti-corporate tax, and anti-workers right, or as was previously known incredibly right wing). Instead they produced a platform that was rampant with death threats, resulting in the only (overtly) right wing platform collapsing.
It was parler that screwed things up. It was meant to be a right wing equivalent to the left wing social media companies (who, coincidentally, are incredibly anti-union, anti-corporate tax, and anti-workers right, or as was previously known incredibly right wing). Instead they produced a platform that was rampant with death threats, resulting in the only (overtly) right wing platform collapsing.