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Including the Digital Crown from the Apple Watch demonstrates the power of Apple designing their hardware in house and amortizing new components over many products.


So... a volume knob?


It’s not that it’s innovative in its function. It’s innovative in the speed of design and ability to leverage parts in their supply chain they already have.


I wouldn't say it's innovative to use a component you already have, just standard engineering practice.

If I had a component in house that already fit the spec, then I 'd consider that before sourcing a new component or designing a new one.


No other product before has had a twistable button!


Many used to, but how many modern "smart" devices do? It's all touchscreen now. I'm glad they're keeping this tech around.




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