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Getting Reddit hobbyists onboard is a kind of trial by fire.

I have seen this work many times for YT channels on cooking, comedy and car subreddits, but make one mistake and they will eat you alive. The likes of RCR, Babish, Kenji, Gus Johnson,etc. only got popular because their offerings were incredibly high quality. Additionally they all brought something fresh to a relative stale scene.

Additionally, if you come off as even 1% inauthentic, then you are toast.

Enthusiasts can be the harshest people out there, if your creds are considered invalid. But, if you are building a product for enthusiasts, then you likely are one too. In that situation, it makes sense to build credibility and become a regular there. By the time you are willing to 'show off' you product, you're already deeply rooted in that community.

So I'll revise the OP's advice. Once your product ready, reach out to your preexisting reddit network to help it get past the bootstrapping problem. Any sooner and you'll lose redditors for life.



Hum… I did validate the idea of my product on Reddit way before it was built.

It really matters on what sub you choose at what stage. Some subs are ok with half baked products, some will trash you!

Just spend some time on your target subs, try to understand what works, what don't and post accordingly!


Kenji as in J Kenji López the chef? Did he not get popular LONG before reddit as an author and consultant in the culinary world in general?


Only specifically his youtube channel. Ofc, Kenji was well known even before this. Chinese cooking demystified or babash are better examples.




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