this makes sense, but not from a technical point of view.
our brain is hard wired to respond to negative actions much stronger than positive ones. this comes from the not conscious part of the brain and it happens because it was much important in our early history to respond to threats, than it was to respond to good things.
consider this: how often have you stopped using a bank/restaurant/whatever else because they did something bad to you? how often have you switched just because somewhere was better, but not way better? a positive action has to be much much stronger in order to compete with a negative action.
our brain is hard wired to respond to negative actions much stronger than positive ones. this comes from the not conscious part of the brain and it happens because it was much important in our early history to respond to threats, than it was to respond to good things.
consider this: how often have you stopped using a bank/restaurant/whatever else because they did something bad to you? how often have you switched just because somewhere was better, but not way better? a positive action has to be much much stronger in order to compete with a negative action.