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I think SF rents reached their zenith shortly before the pandemic.

Walking around the city you see a lot of commercial real estate signs and for lease signs. Tons of companies and individuals are leaving for good.

If the trend of WFH (forever) continues the rent prices in SF won’t go back up for a long time.



What made SF interesting was pushed out long ago. What's left is an insular monoculture not unlike Cavendish bananas. Unless you've got deep roots there, seriously consider the alternative.


What would you suggest as a few examples to consider? (let's assume there is no covid in place so everything is open as usual) Thanks!


Everywhere else has less monoculture than SF. So just anywhere else in the US. Don’t get me wrong, SF is cool and an easy place to live with the weather and the parks and density level. But the people are as bland and similar as you can get.


San Diego and Austin are two examples that come to mind.


Retail has been dying since about when Amazon got popular, and the exceptions (eg Apple stores) are the ones that prove the rule.


I was mainly referring to restaurants. But yes, if a retailer has no niche then amazon wins.




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