To be fair, executions ("customer purchases") are relatively rare events. If we want to keep with the analogy e-commerce, you can think of orders/cancels as merchants repricing their wares and changing their on-offer quotas hundreds of times per second. Each. As a marketplace owner you probably would want to at least rate-limit that.
In a physical store you wouldn't get to the shelves from the throng of clerks running around with sticker guns.
> If AWS goes down during the world's biggest shopping day, we don't blame the customers, we blame Amazon.
Yes. We do. But the customers blame us. It may not be our fault, but it's still our problem.
In a physical store you wouldn't get to the shelves from the throng of clerks running around with sticker guns.
> If AWS goes down during the world's biggest shopping day, we don't blame the customers, we blame Amazon.
Yes. We do. But the customers blame us. It may not be our fault, but it's still our problem.