They probably just put that on there for marketing. I highly doubt it will happen in practice. It's as ridiculous as stating that a nursing problem will be 50% male, it's just not going to happen. People are slowly starting to awake up (again) to the fact that men and women are biologically wired differently and will generally pursue different things in life, and that that is OK.
If everyone starts from the same place it's fine to say "give everyone equal opportunity". If you really want to have equal opportunity given the historical and social background you have to acknowledge that everyone doesn't start from the same place.
And how exactly does it translate to gender? If anything, I would argue that most women have much better background. Not that it matters anyway. If an immigrant from 3rd world country can come to US at age 30 and be better than the competition, then you pretty much have no excuse if you were born here.
I suspect that they would not be if there would be an equal opportunity. Not giving people a chance just because of ideology is despicable. That's my point.