It's obviously something that would upset people, but the point is that it's very significantly different than making men pay (like a john) and much more aligned with what people really want.

You don't need or want a filter to determine who is desirable; you just want to eliminate everyone who is completely unacceptable and provide a fairly large number of options that are all decent.

It might also be necessary to provide some sort of clever cover, so it didn't seem like the business was doing what it was doing. From a marketing perspective, I don't think it would sell, but from a results perspective, I think it would.