I like coffee. I like the variety of flavors and smells and the warmth and the ritual of it. I roast my own beans nearly every day. I also am addicted to caffeine. For me, there is a sliding scale of preference from my own coffee or sitting down at a good coffee shop to something quick like a Starbucks to instant coffee or caffeine pills, but pretty much no matter what I have a plan or backup plan to at least get some caffeine in the system.

That said, delivery seems a little strange to me. You don't get the little coffee break to walk to somewhere or have some involvement in making it, which seems like a downside. It also seems like a lot of overhead to obtain coffee.