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A few differences off the top of my head:

- We had the domain http://gri.pe during the initial showing. From our data, a significant number of people watch The View live, and most watch during its first showing in the US.

- The URL is short and it was written on-screen (we always make sure to tell people to spell it out so they don't go to gripe.com).

- People likely watch "The View" for some form of education. They likely watch "The Middle" for passive entertainment. I imagine they would be more likely to explore something seen in the former than the latter.



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