There is an excellent discussion on Hacker News currently about offering customers a money-back guarantee:
https://news.ycombinator.com/item?id=19085526
If you sell a software product, what do think about offering a free trial period as an alternative (or addition) to a money-back guarantee? How long should a trial period last?
Would you offer both a trial period and a money-back guarantee? Or one only, both not both?
Here is one (negative) perspective on free trials from the creator of the Nomad List website:
https://twitter.com/levelsio/status/1088660914352484352
Interested to hear you thoughts :-)
I've had good success with offering an "extended" trial for those in the development phase, with the prerequisite that they add a payment method to their account before I extend their trial (usually, I add 30 days). The initial 14 day trial is usually enough to "evaluate", then the extended trial goes to billing and is approved quickly, since they already know more or less that they'll be using my service. A large percentage of my customers go through the extended trial flow.