I wonder if at some point it will just make good business sense not to offer your service / product in the EU? I imagine the cost of developing and running software to comply (plus the fines for anything but perfect compliance) would exceed potential revenue from EU customers in many cases.
Depends on your service. Something like Wechat could pretty easily decide to just not service the EU. It would be a much tougher choice for someone like Google or Amazon.
Do you mean as someone not living in the EU? More than 500M people live there and their primary market, when offering a service or a product, is indeed the European market.
