> Apple/microsoft sell you a hypothetical future, while these watch "brands" sell a made-up past.
You must be in marketing as that made absolutely no sense.
Do you think Apple's usb-c charging cable, which is currently listed on their site[1] for $19.99 costs them anywhere close to that to source? and at the same time tries to sell you a hypothetical future? wow, they do have good marketing.
If anything these watch brands, and I don't know why you put it in quotes as if to take legitimacy away from them but whatever, have more things in common with Apple than with someone selling the same watches such as "Walmart", as they are both trying to decouple the object from the sale and make it about the experience.
They all make stuff up, and when they don't they hide the information so you don't find out. That is why Apple will never say the price they pay for the leather Macbook sleeve they are currently charging $199 for[2]. I suspect very few people will buy it if they advertise right next to the price the 12 dollars it is actually costing them.
To be clear, I am not against any of this, anyone can charge whatever they want. Apple is certainly doing very well charging the prices they do. I am just impressed that people, most of all here, where people that actually build and sell products, actually price and order components and actually manage a supply chain, hang act so surprised to the fact that markup exists and that marketing is used to justify it.
And I am not defending this crappy watches or this shady company; I wouldn't buy a needle from them. All I am saying is that they are not any more shady than 95% of the "brands" out there that are actually owned by a mega conglomerate and never disclose it anywhere when trying to sell purified water to hipster college students on their way to protests against capitalism or whatever.
You must be in marketing as that made absolutely no sense.
Do you think Apple's usb-c charging cable, which is currently listed on their site[1] for $19.99 costs them anywhere close to that to source? and at the same time tries to sell you a hypothetical future? wow, they do have good marketing.
If anything these watch brands, and I don't know why you put it in quotes as if to take legitimacy away from them but whatever, have more things in common with Apple than with someone selling the same watches such as "Walmart", as they are both trying to decouple the object from the sale and make it about the experience.
They all make stuff up, and when they don't they hide the information so you don't find out. That is why Apple will never say the price they pay for the leather Macbook sleeve they are currently charging $199 for[2]. I suspect very few people will buy it if they advertise right next to the price the 12 dollars it is actually costing them.
To be clear, I am not against any of this, anyone can charge whatever they want. Apple is certainly doing very well charging the prices they do. I am just impressed that people, most of all here, where people that actually build and sell products, actually price and order components and actually manage a supply chain, hang act so surprised to the fact that markup exists and that marketing is used to justify it.
And I am not defending this crappy watches or this shady company; I wouldn't buy a needle from them. All I am saying is that they are not any more shady than 95% of the "brands" out there that are actually owned by a mega conglomerate and never disclose it anywhere when trying to sell purified water to hipster college students on their way to protests against capitalism or whatever.
[1] https://www.apple.com/shop/product/MUF72AM/A/usb-c-charge-ca...
[2] https://www.apple.com/shop/product/MRQU2ZM/A/leather-sleeve-...