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Several years ago I used to frequent a sandwich shop about twice a week for lunch. It was literally a mom 'n' pop. The wife worked the counter and dining area, the husband made the sandwiches.

After a few months (and me ordering the same damn thing every time) it got to the point that I'd walk in and—if there was a long line—one of the owners would just point me to an empty booth. It was awesome.



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