I contend that your formula is still incomplete. Yes, we absolutely should count the damage companies cause in pursuit of profit. We should also count the non-financial good they do. The spread of "fake news" is a bad thing. Connecting with other people who have the same disease, as another commenter mentioned, is a good thing. Count both. I'm not trying to say whether the net for Facebook or anyone else is positive or negative. I'm just saying that we should apply the same standard for every company, and it should be standard that includes all relevant data. Too often, I see different and/or incomplete standards used to praise some companies and condemn others.