As long as urbit sounds so mystical and life-changing, it will never take off. It's so overwhelming. It sounds like some homeless software engineer's fever dream.
It won't take off until there are useful apps to run on it, and once there are, people will get it for those apps, not for it itself. Only to CS majors is it interesting in itself - to everyone else, it will (or won't) be interesting purely on the strength of what you can do there that you can't do elsewhere.