"Can M.I.A. call the Google CEO and tell him to ‘index her shit’? Does n e 1 know how google works? Is there like an old guy who has to go through a file cabinet 2 find results for you every time you search for something?"

So the author knows what SEO stands for, but doesn't know the answer to this? Please. My impression is that this guy is intentionally trying to downplay his knowledge to avoid being labeled a "computer geek" by the hipsters in his audience.