I learn from Magic Leap and Theranos is there is no need for MVP. Just need a MHP Maximum Hyped Product to get started. And then spend the funding to try to get actual product out.

It's because they convinced Google to give them a half billion dollars. That is seen as verification of their claims.

Low-hanging fruit is becoming increasingly more rare. The only real path forward is hard technology. Hard technology requires tolerance for risk, given the necessity of hardtech taking such risks should be celebrated.

I wonder if we have Kickstarter to thank for this new advertising model

I really haven't paid any attention to Magic Leap for a while. Is anything actually happening other than the "concept" videos and patents they release?

They do have a note in at least their most recent video that the video is filmed through their tech with no post-processing, so I think it's a bit more than a concept video even if it's still hard to judge how far along the tech is.

"their tech" could really mean anything as they have been involved in many forms of AR.

Do you have a link? I thought all that was out there was the pre-rendered teaser(the one with the girl and the elephant in her hand).

That's what they mean by "cooked".

Per their response, it's not. They're saying _this_ is cooked: https://www.youtube.com/watch?v=lP5ZZI05A3g

I was talking about the original tease that came out probably over a year ago, which was clearly pre-rendered and didn't have the disclaimer at the bottom of the above video(and the few others that have surfaced).