Design: I like your simple design for one reason - your call to action is up front and straightforward. That is ruined by the bright yellow box right next to it. I can't stop looking at it! Take it out or tone it down a lot. The design needs some obvious work beyond that, but the fundamentals of your site are better than most.
Marketing: You aren't selling a "Parking Ticket Reminder/Payer", you are selling a system that ensures your customers will _never pay a parking ticket late again_. Benefits, not features. Focusing your marketing message not only helps increase conversion, it also forces you to outline who your customers are. In this case it's obvious - people who get lots of parking tickets. Write your copy to those people!
Idea: definitely interesting. I know a handful of people who would uses this -today-. Also, thank you for thinking about revenue up front! Not enough people do this.
Marketing: You aren't selling a "Parking Ticket Reminder/Payer", you are selling a system that ensures your customers will _never pay a parking ticket late again_. Benefits, not features. Focusing your marketing message not only helps increase conversion, it also forces you to outline who your customers are. In this case it's obvious - people who get lots of parking tickets. Write your copy to those people!
Idea: definitely interesting. I know a handful of people who would uses this -today-. Also, thank you for thinking about revenue up front! Not enough people do this.