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Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images
(
acrwebsite.org
)
2 points
by
epoca
on Nov 13, 2022
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past
Understanding Consumer Panic (1989)
(
acrwebsite.org
)
2 points
by
aniham
on March 15, 2020
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past
Chasing the Wundt Curve: An Adventure in Consumer Esthetics
(
acrwebsite.org
)
1 point
by
JoachimS
on Nov 25, 2019
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past
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