The Twitter comparison seems very off. Note that the article is talking about Android only. According to https://about.twitter.com/company, Twitter has 310 MAUs and 83% are Mobile. They've publicly stated MAU to DAU retention is 44% (Bloomberg, etc). That leaves Twitter on Android with 40-60M+ DAUs. Pokemon Go's download number which is plainly visible in the Google Play Store is >5M but <10, and that's worldwide. So Android Pokemon Go = 5-10M DAUs MAX, Android Twitter = 40-60M DAUs