Fair point, thanks for flagging this. The post isn’t meant to be a historical piece on Coca-Cola itself, but a discussion around design intent and long-term visual consistency in marketing. Coca-Cola’s red is often cited as an example of how consistency compounds brand recognition over time.
I’m exploring this question while building an image workflow tool, where the challenge isn’t generating good-looking visuals, but keeping intent and consistency intact across repeated use.
On the front-end it may seem the same, but on the back-end we are focused on delivery route optimization to shorten the supply chain and algorithms for a much more tailored shopping experience.
>Jim Sanborn planned to auction off the solution to Kryptos, the puzzle he sculpted for the intelligence agency’s headquarters. Two fans of the work then discovered the solution.
As a customer, if I can't do a chargeback in the case where you don't provide the advertised services, I simply won't do business with you and will go to one of your competitors.
With UPI, customers can raise a dispute and get their money back. As far as I know, the fee charged by some payment processors for UPI disputes is much lower than the fee charged for card disputes, or is non-existant, depending on the stage at which the dispute is resolved.
