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There is a lot of confusion created when we start pushing Lean Startup for non-startup situations. It isn't meant to be a universal/one-size-fits-all approach to building a business.

A startup is "an organization dedicated to creating something new under conditions of extreme uncertainty" (quoting the insider cover of Eric Reis's The Lean Startup). If there isn't extreme uncertainty, then it isn't a great fit as an overall strategy.

On the other hand, the LS counterpoint would be that you'll miss considerable insights if you rely on existing knowledge/research (Ford's classic "If I asked people what they wanted, they would have asked for a faster horse" quote....)


> However, I had/have a service that was already popular and my circle of friends were obsessed with MVP and Lean Startup. They pressured me and when I began mainstream marketing the response was that my service was low quality.

Some friends exist just to give us bad advice. There are problems with Lean Startup, but this feels more like "people that don't understand a thing, giving advice about that thing."


...and it wouldn't hurt anyone to give credit where credit is due.


I'm reminded of Ignaz Semmelweis, the doctor associated with hand-washing. Even though he demonstrated clinically that hand-washing reduced sickness/mortality, it took decades to catch on because, "it didn't make sense." I.e., there wasn't sufficient theory to explain WHY it worked.


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