(At least to me) that language doesn’t feel particularly reassuring… especially given the duplicitous nature of data collection - i.e. “we don’t sell your data” translates to “we create a sophisticated advertising profile about you, and monetize that”
Those are totally different things. Google and Facebook do /not/ sell your data. The reason they're valuable is they don't sell your data, that would mean everyone else has it!
They rent out your attention span by providing you a service and then showing you ads.