Agreed mate, it took absolute trillions of Euros for "Sign in with VK" to become a common option in Russia. No clue how they did it while also waging wars.
"Sign in with LINE" in Japan? Quintillions of Yen were spent.
> Google Ads and Apple's Developer Program. If you want to acquire users and distribute a mobile app, you're paying the toll to Mountain View and Cupertino.
If you said Play Store, then sure, though at least distribution on there is free. But you said Google Ads, which you really do not need to acquire users. Returns on Google Ads were already low, and have only continued getting worse and worse. I'm sure someone here claims to be a magician at it and believes they can get a fantastic RoI out of it, and I'm sure some can. But the huge majority doesn't. It's very much like day trading stocks.
There's a huge number of other, better avenues for paid marketing if you want to do it.
Different industries have different customers with different needs and funnels.
None of my businesses use a "sign in with..." option and I highly doubt it would increase conversions, however the article and many commenters here are adament (based on their experience) that it is integral.
I'm not sure it's day trading per se, I think it's just a lot more relevant to some industries/products than others.
OP is talking about apps distributed through App/Play Store though. After a certain size in B2B services, sure, you can do Google Ads. But even for B2B it makes no sense to start out with it unless you're a hot startup raising big rounds. The RoI isn't there in 2026, the juice has been squeezed.
Google Ads does "kind of" work in the niche I am in, usually with low competition key words.... but I did stop throwing money at it. I am never going to return the investment per conversion... but if you want a search engine to throw your money at.. it is still pretty much without alternative to me.
If you want to throw your money into a pit, there's a lot of alternative pits available out there. Happy to share my bank account, then at least one of us gets use out of it.
> You can add email/password and passkeys, but removing social logins entirely is a conversion killer. Every one of those auth flows hits American servers. The silver lining: Hanko, a German identity provider, handles the auth layer itself, so at least your user management and session handling stay in Europe, even if the OAuth flow touches Google or Apple.
You can at least put "Sign in with Spotify" first before Apple/Google - they have social login. I've even seen apps that have nothing to do with music offer it as an option.
Problem is that there's no point in adding it unless a sizeable number of people using it, and Spotify is the only European one I can think of where that's the case. Seznam clearly isn't unless potentially a cz-only service - no idea how popular it is there.
Delivery Hero is really big and EU but too fragmented. Maybe Wise should add social login, I think Paypal has it.
As I said, anything that's not search ads. Youtubers, influencers of any size, UCG, podcasts, newsletters, you name it. LinkedIn content. There's thousands of options. Or if you do want to throw money at US/Chinese big tech, then TikTok, or Apple, or Reddit ads. Industry fairs. It entirely depends on where your niche is.
Of course if you're the next YC B2B SaaS raising big series then sure go burn your VC cash on Google Ads, but that's clearly not what OP is doing, or really most of us.
> The US was quite unique (together with Canada, Australia etc.) that it was able and willing to accept you as an American even with a funny accent, as long as you wanted to be one.
Very select parts of the US. Would've thought that the last 9 years taught you that for huge swathes of it, this was never true.
Gee, wonder what caused that change over the last decade. Really can't think of a reason.
And just in case you truly believe it's something like "Russian bots" - and I hope you don't - you need to check out the change in the bigger public's opinion on big tech companies, and why it has changed. It's far from just HN.
> The US has a global reputational advantage that will take decades to fall behind China, regardless of what any US administration does.
Whatever makes you sleep at night.
> no matter how many times Reddit tells them so.
Oh god, are we still stuck in that "Reddit is a niche US nerd cave" mindset? In most countries where the youth speaks good English you'll see more under 30s on Reddit than on Facebook or Twitter.
On both counts, you're too stuck in your ways. Times have changed, gotta keep up.
No, it is true. You missed the "under 30s" qualifier. Facebook indeed remains incredibly popular in the 40+ category, which is dominant given demographics in most countries of the subset I mentioned: "youth speaks good English".
> Also, I don’t like the current US administration, but you cannot make the claim somehow China is better, especially to minorities.
Luckily I didn't make such a claim, instead just rejecting the premise that "The US has a global reputational advantage that will take decades to fall behind China, regardless of what any US administration does.". That global reputational advantage has been cratering with no signs of stopping, and is indeed on pace to run out long before "decades".
I'm just going appreciate the irony someone comparing Chinese civil liberties with relation to internal security forces favorably with the US.
Say what you want about ICE, but the reason they wear masks is that the US citizenry still holds power (explicitly with firearms, implicitly with voting, and legally via the judicial system).
Can you explain how the rise of apps would make things more difficult for those who know little Chinese, as opposed to easier?
> online shopping, digital payments, banking, ride-hailing
Surely pre-smartphone, all the offline equivalents of these were also Chinese-language only? Especially in that era, effectively no taxi drivers or shop assistants would've known English, and you didn't have a phone to translate for you.
> The key thing to understand is that Europeans want clear rules around hate speech
Regardless of my personal thoughts on this (complicated), simply putting "many" in front of "Europeans" does a lot to diminish further alienation of those who don't, helping you achieve your goals. It takes 0.5 seconds.
"Sign in with LINE" in Japan? Quintillions of Yen were spent.
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