My 2c: don’t do it as a ‘software company’, do it as a ‘service company’. You would be selling an outcome to your clients, your script would merely be an ‘internal only’ tool used by you to deliver an outcome to clients.
GTM would be a combination of cold outbound and content marketing. Start with your personal network, do warm outreach, and try to reach one/two degrees of separation to get potential starter clients. Give 2 to 5 starter clients a discount(or for free) in exchange for testimonials(social proof). Once you’ve completed delivery to your starter clients, leverage the testimonials for cold outbound and content marketing.
GTM would be a combination of cold outbound and content marketing. Start with your personal network, do warm outreach, and try to reach one/two degrees of separation to get potential starter clients. Give 2 to 5 starter clients a discount(or for free) in exchange for testimonials(social proof). Once you’ve completed delivery to your starter clients, leverage the testimonials for cold outbound and content marketing.