Certainly the dictionary definition of "conservative" implies an adherence to tradition, but that doesn't mean what big-C Conservatives believe is actually traditional. "Traditional gender roles" are often newer people think and certainly aren't consistent across the entire world.
Because this particular example of wrongthink was given a literal gold badge of approval from Twitter.
Because that badge of approval caused this wrongthink to be seen by a great many people.
Because Twitter has been caught red handed lying about its moderation policies to defraud advertisers and this is a blatant example of that fraud.
Because Twitter's owner has himself espoused neo-Nazi wrongthink by praising Hitler, claiming Jews are conspiring to destroy white America, and saying he has no sympathy for Jews who face antisemitism.