"A premise is the foundational belief that shapes a user’s behavior. A premise can normalize actions that people otherwise might not take, held back by some existing norm.
A good premise gives you context. It sets the stage to make you more comfortable doing something that can be hard to do.
A great premise gives you permission. It tells you it’s ok to do something that you otherwise aren’t even sure is ok to do."
"Full-time jobs that offer cash-plus-equity are celebrated and positively symbolic of Silicon Valley ethos... But seeking both from a single opportunity has real tradeoffs. Instead, what if you unbundled cash and equity? Seek both, but from different opportunities."
